The #1 Training for B2B Sellers and Teams

Great Salespeople Never Stop Learning

The Sales University is where B2B sellers learn how to hit their numbers, book more meetings, close deals faster, increase win rates, and much more.

Because nobody gets a degree in B2B sales.
Five Star Rating Image
from 100+ Reviews
7-Day Free Trial
Right Facing Arrow Image

Real Sellers. Real Results.

What's included?

Finally, Sales Training That Gets Results

Proven B2B sales training lessons with the exact strategies you need to succeed. No fluff, just modern sales skills to help you close deals faster and hit sales targets.
7-Day Free Trial
Green downwards arrow
Five Star Rating Image
"Working with James has been one of the most valuable investments in my sales career. He’s helped me level up across every part of the sales process — from prospecting and discovery to demos, negotiation, and closing. Since training with him, I’ve seen a significant lift in all my key metrics, including response rates and close rates.

I think what sets James & The Revenue Enabler apart is how accessible and flexible the approach is. Whether it's the 1-1 session, virtual university (full of gold), live group sessions, or the WhatsApp community — there’s a way to keep getting better regardless of your week's calendar. If you're in sales and want to raise your game, James is the person you want in your corner!
Headshot of an AE at Salesforce
Grace Devenney
Account Executive, Salesforce
Sales Force Logo
Learning paths

400+ Sales Lessons

Finally get sales training to close skill gaps from first contact to closed won. Prospecting, Discovery, Ghosting, Demo, Workshop, Business Case, Negotiation and MEDDPICC courses available on desktop and mobile.
Check icon
400+ on-demand self-paced lessons
Check icon
Exercises & reinforcement to drive knowledge retention
Check icon
Receive a certificate of completion
Image showing the course list
Image showing a woman working
Need more help?

1:1 Sales Coaching

Not getting coaching at your company and need some help? No worries. Our personalised coaching builds skills and confidence, helping you unlock your full potential.
Check icon
Monthly 1:1 coaching with a real expert
Check icon
Personalised coaching plan that helps you win
Check icon
Works with your busy schedule
Working together

Group Coaching

During onboarding, we’ll enrol you into your development pod. Your pod will meet with me once a month for sales coaching and dedicated support. Your pod will include reps at a similar tenure and skill level so you can build a relationship with others on a similar journey.
Group Coaching Image
Image showing a downloadable document
30+ helpful resources

Content Vault

Get access to all of our proven resources, calculators and enablement tools to help you build more pipeline and close bigger deals faster. A few examples are:
Check icon
Messaging builder and reverse engineer your numbers
Check icon
Cold call scripts and coaching scorecards
Check icon
Business case and mutual action plan templates
Sellers powered by AI

AI Sales Assistants

We believe AI should empower reps, not replace them. That's why we've developed a range of AI Sales Assistants to handle the tedious tasks for you while other assistants coach you. Some Assistants include:
Check icon
Build messaging, research accounts and prep your calls
Check icon
Coach your cold calls, discovery and demo calls
Check icon
Quickly build a business case, battlecards and so much more
Image showing Ai course
Image showing people working
In-depth training

Live Bootcamps

Get free access to our 6-12 week hands-on bootcamps where we go deep and wide on a specific topic. From live training, workshops and group coaching. You leave with a detailed plan to execute and improve performance.
Check icon
Pick and choose boot camps that are right for you
Check icon
Exercises & reinforcement to drive knowledge retention
Check icon
Receive a certificate of completion
Continuous training

Live Learning

We blend on-demand training, 1:1 coaching and group live training. This way, you can join a live session, ask questions, and receive instant feedback and support. You also get to hear from other reps on what’s working.
Check icon
Join live weekly sessions
Check icon
Members pick a topic so they’re getting relevant help
Check icon
Ask questions and get instant feedback
Image showing people working
Just-in-time support

Rapid Feedback

Need quick feedback on a new script, discovery call prep or negotiating a deal, but never have anyone to ask? After working with 100s of reps, we've decided to solve that problem. Get feedback fast with your membership..
Check icon
Submit a request, get rapid feedback
Check icon
Honest, expert feedback you need to hear
Check icon
Walk into your next call confident and ready
Image showing rapid feedback
Image showing flash cards
Coming Soon
Best practices on your desk

Flashcards

Instead of scrambling or making things up on the spot, why not use our Flashcards. They act like your wingman so when you need help handling an objection or preparing for a big demo you have something on your desk to guide you.
Training that comes to you

Sales Shorts

There are a lot of moving parts to elite selling and it takes time to close skill gaps so to solve that problem we've created Sales Shorts. A few times a week we will send you short, high-impact lessons to help you reinforce the training, improve knowledge retention and get results.
Image showing a man looking at phone
An image of a happy man working
Ask your peers

Community

A big driver of success in sales is community and building your own network of other sellers where you can ask for help and get feedback is key. Join our community to get real-time feedback from your peers and learn what’s working for them.

Get Started Today

Five Star Rating Image
Join sellers and sales leaders worldwide
7-Day Free Trial
Right Facing Arrow Image
Five Star Rating Image
"I've been in sales for over 10 years, but James Bissell has still managed to teach me so much. He’s a true pioneer in the field, his insights, strategies, and hands-on approach have been incredibly valuable. James genuinely knows his stuff, and his course has helped me level up in ways I didn’t expect. Whether you're new to sales or an experienced professional, I highly recommend learning from him."
Customer Image
Edward Slimane
Head of Sales, Articulate
Articulate Logo
What lessons are included?

Every Course Comes With the What and the How

Our mission with each course is to get you ready to increase performance in that area. Contact us for information on all courses and lessons.
Image showing many of the sales courses.
The Seller's Problem

Sales has Changed, Have You?

Even the best sellers and sales teams face new challenges every day, as the way companies buy has changed forever. That's why today's B2B sellers need to understand how to sell to modern buyers. With over 70% of sellers receiving no formal sales training, it’s no surprise that 67% of reps miss their targets.

The Sales University is where you learn to overcome these problems:
#1

Cold calling isn't getting easier

Prospects’ inboxes have never been so busy!
#2

Deals are getting more complex

Taking longer and buying committees are getting bigger!
#3

CFOs are taking fewer risks...

Only approving budget requests that feel like safe bets!
How can you overcome these challenges?
Green downwards arrow
Ready to start?

Simple Plans and Pricing

Monthly billing
Annual billing
Save 20%

Learn

Sales University
For Individuals.
£99/mth
Billed monthly. Cancel anytime.
7-Day Free Trial
400+ Sales Lessons
12+ Courses
30+ Sales Resources
Bi-Weekly Live Training
Sales Shorts
Access to Bootcamps
B2B Sales Community
All Webinars
B2B Sales Newsletter

Develop

New
Sales University
For Individuals.
£150/mth
Billed monthly. Cancel anytime.
7-Day Free Trial
Everything in Learn
Group Sales Coaching
AI Sales Assistants
AI Sales Coaching
Flashcards
Direct Access to James
Rapid Feedback
Flashcards

Master

Sales University
For Individuals.
£295/mth
Billed monthly. Cancel anytime.
Get Started
Everything in Learn
Everything in Develop
1:1 Sales Coaching With James

Learn

Sales University
For individuals.
£950/yr
Billed annually.
7-Day Free Trial
400+ Sales Lessons
12+ Courses
30+ Sales Resources
Bi-Weekly Live Training
Sales Shorts
Access to Bootcamps
B2B Sales Community
All Webinars
B2B Sales Newsletter

Develop

Sales University
For individuals.
£1,440/yr
Billed annually.
7-Day Free Trial
Everything in Learn
Group Sales Coaching
AI Sales Coaching
AI Sales Assistants
Direct Access to James
Rapid Feedback
Flashcards

Master

Sales University
For individuals.
£2,832/yr
Billed annually.
Get started
Everything in Learn
Everything in Develop
1:1 Sales Coaching With James
More Products
Empower Sellers with AI

AI Sales Assistants

These assistants provide clear support, guidance, feedback, and insights for all stages of the sales process. The output is specific to your product, prospect, and sales stage.
£49/mth
Billed monthly. Cancel anytime.
Get Started
Real Advice. Real Results.

1:1 Sales Coaching

Book a dedicated, one-to-one coaching session tailored to your goals. Get personalised support grounded in real-world success - no fluff, only results.
£199/per session
One-off payment.
Book Session
Trusted by sales reps and leaders at companies you know.
About us

Built on 10+ Years of
Selling and Leadership

From SDR and Account Executive to VP of Sales and now Founder, James Bissell, has spent over ten years in B2B sales as a #1 seller and leader before creating the Sales Univerity to help other sellers.

Since teaching sellers how to sell, the impact James has made speaks for itself. The Sales University was created due to the demand for coaching and training from James. By recording the lessons and sharing the advice online, he has been able to help more people. Read customers stories and testimonials online to see how his teaching and the Sales University has helped sellers and leaders world-wide.
7-Day Free Trial
Right Facing Arrow Image
James Bissell Image
Questions?

FAQs and the ROI on Membership

What return on investment can I expect from joining Sales University?

You can expect measurable ROI through improved win‑rates, shortened deal cycles, more booked meetings and pipeline growth. Members report higher quota attainment within weeks after applying modern tools, lessons and coaching.

Can I really cancel any time?

Yes. We’re confident our B2B sales training will help you hit your targets. If it doesn’t, you can cancel at any time with no penalty. Once you cancel your access will continue to the end of your term, depending on if you chose a monthly or annual membership.

Can my company fund my membership?

Absolutely. Many sellers use company training or L&D budgets to cover their subscriptions.

What sales courses are included in the membership?

The Sales University offers more than 400 lessons spanning prospecting, discovery, demo, multi‑threading, business case development, negotiation, closing, ghosting strategies, and MEDDPICC, all available on desktop and mobile. The lessons you access will depend on your membership type.

How does the 1:1 coaching work?

You’ll meet your coach once a month, or week, depending on your membership, to set personalised goals, action plans and accountability checkpoints. You’ll also review progress and refine strategies during follow‑up sessions.

What happens during weekly live training calls?

Members access live sessions on topics like cold outreach, discovery best practices, demo maximisation, MEDDPICC implementation, and advanced negotiation strategies, complete with Q&A and real‑time feedback.

How does AI support help sellers?

Our AI tools assist with messaging, account research, call prep, discovery and demo coaching, business‑case building and more. They free you from repetitive tasks so you can focus on prospects.

Will I receive a certificate after completing courses?

Yes. Once you complete the Sales University courses, you will be issued with an online certificate you can display on LinkedIn or share with your company, highlighting your newly acquired sales competencies.

Can I enrol my entire sales team?

Yes. We offer group memberships tailored for sales teams. Contact us to explore onboarding, training plans, and team pricing.

How soon will I see results and ROI?

Many members see measurable improvements within 4–8 weeks, sometimes within days! They report more booked meetings, a stronger pipeline, faster deal cycles and higher win‑rates.

What happens after signing up?

We’ll welcome you via email, help you set up your access, community access and live call invites. Elite members can also book their first coaching session immediately.