New: 10+ free sales lessons, each with a template you can use today. Grab them here
The Revenue EnablerBook a call
Sales University · for B2B reps

Nobody gets a degree in B2B sales.

Sales University is where ambitious reps go to master sales, 2x their pipeline, grow win rates 75% and hit their number. We'll even give you a personalised Blueprint, so you know exactly which skills are costing you commission.

Get free trial
Reps like Ben, Grace and Wayne use it at
HubSpot
Salesforce
SEP2
RTB House
Slack
Zoom
Claudio Di Carlo
▶
Claudio Di Carlo
Mid-Market AE, Reward Gateway
Katie Huber
▶
Katie Huber
AE, Embat
Michael Schirrmacher
▶
Michael Schirrmacher
SVP Sales
Callum Cranmer
▶
Callum Cranmer
AE, Dscout
Monika Drzymala
▶
Monika Drzymala
AE, Salesforce
Darragh Roche
▶
Darragh Roche
AE, DocuSign
Jake Newbury
▶
Jake Newbury
Head of Sales, SEP2
Sean Malkin
▶
Sean Malkin
Head of Enterprise Sales, RTB House

Trusted by ambitious reps and sales teams

Reps and teams have grown pipeline 2×, win rates 75%, deal size 31% and revenue 45%. Listen to their stories.

Get my BlueprintGet a free call review
How it works

From a diagnostic to a better next call

1
Take the diagnostic

Answer questions on how you prospect, run discovery, build a business case and close.

2
Get scored on critical skills

James and his team score you and name your #1 development priority.

3
Follow your 90-day pathway

The exact courses to take, in order, so you skip training that isn't relevant to you.

4
Get coached on live deals

Bring your real opportunities to coaching and apply the skill on your next calls.

Michael Smith's personalised Blueprint
Sales Performance Blueprint™
72
Sales Performance Score
Prospecting
88
Demo
71
Storytelling
67
Discovery
64
Negotiation
58
Forecasting (MEDDPICC)
55
Business case
48
#1 development priority
Quantify business impact to win more deals and get ghosted less.
What's in a membership

How James and his team will help you

Where to start

What’s costing you deals right now?

Start with
Ready

Then
Our course library

Browse every course

Every membership includes

Every course above
+ everything else

The courses show you what to do. The rest of your membership makes sure you do it, on your live deals.

01 · Learn

Know what to do, say and when

400+ sales lessons

With exercises so it sticks, and certificates you can show your manager.

The Content Vault

30+ templates: cold call scripts, sequences, MEDDPICC scorecards and a CFO-ready business case model.

Live learning

Live sessions every other week. Members pick the topics.

Upcoming live sessionsTopics voted by members
15 OctHandling “just send me an email”
29 OctMulti-threading enterprise deals
12 NovRunning a mutual action plan
02 · Get coached

Coaching on your deals, not hypotheticals

1:1 sales coaching session
Next 1:1 · Thu 10:00Deal review: [account]
1:1 sales coaching

Monthly sessions with someone who has carried a bag, built around your live pipeline.

Group coaching session
Deal on the table“Single-threaded, closes in 3 weeks”
Group coaching

Bring a real deal and get it pressure-tested by James and a room of other sellers.

Members only
Stuck on something right now?

Tell James what’s happening and he’ll call you personally to work through it.

What’s it about?
Request sent

Before the call: have the deal open in your CRM and know the next step you’d planned.
Rapid feedback

Need help fast? James will personally call you to get you past what’s blocking the deal.

03 · Get answers any time

Stuck at 9pm before a call? Ask.

Live call12:34
James Bissell
JamesGPT
Listening
JamesGPT + AI sales assistants

Trained on 1,000,000 words of the courses. Paste a transcript and get scored.

Channels
#cold-calling
#discovery
#negotiation
#wins
Priya · AE09:14

Prospect says budget’s frozen until Q2. Walk away or keep working it?

James Bissell10:02

Keep working it. “Frozen” usually means there’s no business case yet. Ask what the problem costs them each month they wait.

3 more replies
A private community

Channels for cold calling, discovery, negotiation and wins. Answers the same day.

Pick your membership

Start earning more commission today

Every plan starts with a 7-day free trial. Cancel anytime.

Learn
For individuals learning the fundamentals.
Billed monthly. Cancel anytime.
Start 7-day free trial
Sales Performance Blueprint™
550+ sales training lessons
12+ courses
30+ sales resources
Monthly sales coaching
B2B sales community, webinars + bootcamps
Develop
Most popular
For sellers who want coaching and AI.
Billed monthly. Cancel anytime.
Start 7-day free trial
Everything in Learn
Group sales coaching
JamesGPT Pro
AI sales assistants + AI coaching
Rapid feedback
Direct access to James
Master
For sellers chasing big commissions.
Billed monthly. Cancel anytime.
Start 7-day free trial
Everything in Learn
Everything in Develop
1:1 sales coaching with James
Need to train a whole team?
Send us 3 calls and we'll show you where your team is losing deals.
Get a free call review

Who Sales University is for, and who it isn't

It's a great investment if
You're an SDR, AE or sales leader in B2B.
You want frameworks you can run on live deals this week.
You'd rather practise than sit through theory.
Your company won't fund training, so you're investing in yourself.
You want feedback on your actual calls.
You won't see value if
You want a certificate to hang on the wall and nothing else.
You want a magic script that closes deals without practice.
You sell transactional B2C.
You're not willing to change how you run your pipeline.

FAQs

What return on investment can I expect from joining Sales University?

You can expect measurable ROI through improved win rates, shorter deal cycles, more booked meetings and pipeline growth. Members report higher quota attainment within weeks of applying modern tools, lessons and coaching.

Can I really cancel any time?

Yes. We're confident our B2B sales training will help you hit your targets. If it doesn't, you can cancel at any time with no penalty. Once you cancel, your access continues to the end of your term, depending on whether you chose a monthly or annual membership.

Can my company fund my membership?

Absolutely. Many sellers use company training or L&D budgets to cover their subscriptions.

What sales courses are included in the membership?

Sales University has more than 550 lessons spanning prospecting, discovery, demo, multi-threading, business case development, negotiation, closing, ghosting strategies and MEDDPICC, all available on desktop and mobile. The lessons you can access depend on your membership type.

How does the 1:1 coaching work?

You'll meet your coach once a month, or once a week, depending on your membership, to set personalised goals, action plans and accountability checkpoints. You'll also review progress and refine your strategy in follow-up sessions.

What happens during weekly live training calls?

Members join live sessions on topics like cold outreach, discovery best practices, demo maximisation, MEDDPICC implementation and advanced negotiation strategies, complete with Q&A and real-time feedback.

How does AI support help sellers?

Our AI tools help with messaging, account research, call prep, discovery and demo coaching, business case building and more. They free you from repetitive tasks so you can focus on prospects.

Will I receive a certificate after completing courses?

Yes. Once you complete a Sales University course, you'll get an online certificate you can display on LinkedIn or share with your company, highlighting your newly acquired sales skills.

Can I enrol my entire sales team?

Yes. We offer group memberships tailored to sales teams. Talk to us about onboarding, training plans and team pricing.

How soon will I see results and ROI?

Many members see measurable improvements within 4 to 8 weeks, sometimes within days. They report more booked meetings, a stronger pipeline, faster deal cycles and higher win rates.

What happens after signing up?

We'll welcome you by email and help you set up your access, community access and live call invites. Elite members can also book their first coaching session straight away.

Find your #1 gap before your next call.

Start your 7-day free trial and get your Sales Performance Blueprint. Cancel anytime, no lock-in.

Get my Blueprint