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The Sales University

Sales has Changed Have you?

The way companies buy has changed forever, but the way we sell hasn’t. Finally, get the sales training you need to hit your number, increase your earnings and get promoted in any economy.

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The Problem?

Nobody gets a degree in B2B Sales, and over 70% of salespeople report they don’t get formal sales training, so it’s no surprise that 67% of sellers missed target in 2024. Here are a few challenges we face...
Cold calling isn't getting easier, and prospects inboxes have never been so busy!
Deals are getting more complex, taking longer and buying committees are getting bigger!
CFOs are still taking fewer risks and only approving budget requests that feel like safe bets!
Most sales training isn’t effective anymore, and the strategies are outdated.
That’s if you’re lucky to get sales training in the first place, which most reps report they don't!
The skills you need today are different. You might know the WHAT but lack the HOW, leaving you to figure it out alone!
Introducing the Sales University

finally, sales training that gets results!

Get unlimited access to 400+ proven sales training lessons with the exact strategies you need to succeed in 2025! No fluff, just modern training you can instantly implement including scripts, questions, talk tracks and templates.

Request course content

Get Certified to Sell

Every course comes with the what and the how. My mission with each course is to get you ready to increase performance in that area.

Prospecting Ready
Discovery Ready
Demo Ready
Multi-Threading Ready
Business Case Ready
Closing Ready
MEDDPICC Ready

7 extras

My members get results because one-and-done training doesn’t drive behavioural change. Get access to reinforcement extras to help you adopt and implement the training.

Coaching

  • Isolate the real challenge you’re facing and reinforce critical skills
  • Listen back to your calls live with me for feedback and role-play
  • Elite Plan Members Only

Live Training

  • Mix OnDemand with Live Training
  • Join our live Q&A calls to get answers to your biggest challenges
  • Practice what you’re learning with your peers in role-plays

MEDDPICC

  • Mix OnDemand With Live Training
  • Join Our Live MEDDPICC Training and Q&A calls
  • Elite Plan Members Only

Playbooks

  • Access a huge catalogue of playbooks
  • Some PDF worksheets, slides or trackers
  • Some playbooks for collaborating with your prospects

Community

  • Get real-time training content
  • Network and share knowledge with your peers
  • Ask questions or ask for help from likeminded people

Private Newsletter

  • Get Private Access To The Sales University Newsletter
  • Weekly Sales Content To Help You Hit Your Number
  • Industry News And Sales Tools Recommendations

Me

  • Get quick answers to your questions
  • Have someone you can pick up the phone
  • Elite Plan Members Only

IS A MEMBERSHIP RIGHT FOR ME?

Sales
Reps
  • I've never recieved formal sales training.
  • I’m struggling to hit target.
  • I’d like to get promoted this year.
Sales
Leader
  • My team needs regular training & coaching.
  • We have a massive pipeline problem.
  • The team isn’t hitting the number.
Start-up
Founder
  • I’m not sure how to position my product.
  • I’ve never done prospecting before.
  • I’m struggling to close deals.

Ready to get started?

Pick a plan and get started today.
I’m so confident you’ll get value that you can cancel at any time. Check out the FAQs below.

Save 20%
Starter Plan
£ 50
per month
Cancel at any time!
  • Prospecting Course 100+ Lessons
  • Community
Join now!
Advanced Plan
£ 75
per month
Cancel at any time!
  • 400+ Sales Training Lessons
  • Weekly Sales Training Call New
  • 30+ Guides, Templates & Scripts
  • Community
  • Q&A / Knowledge Sharing
  • Private Newsletter New
Join now!
Elite Plan
£ 150
per month
Cancel at any time!
  • Monthly 1:1 Coaching Session*
  • Weekly Sales Training Call* New
  • Weekly MEDDPICC Call* New
  • Exclusive Access To Me*
  • 400+ Sales Training Lessons
  • 30+ Guides, Templates & Scripts
  • Community
  • Q&A / Knowledge Sharing
  • Private Newsletter New
Join now!
Starter Plan
£ 480
per year
Cancel at any time!
  • Prospecting Course 100+ Lessons
  • Community
Join now!
Advanced Plan
£ 720
per year
Cancel at any time!
  • 400+ Sales Training Lessons
  • Weekly Sales Training Call New
  • 30+ Guides, Templates & Scripts
  • Community
  • Q&A / Knowledge Sharing
  • Private Newsletter New
Join now!
Elite Plan
£ 1440
per year
Cancel at any time!
  • Monthly 1:1 Coaching Session*
  • Weekly Sales Training Call* New
  • Weekly MEDDPICC Cal*l New
  • Exclusive Access To Me*
  • 400+ Sales Training Lessons
  • 30+ Guides, Templates & Scripts
  • Community
  • Q&A / Knowledge Sharing
  • Private Newsletter New
Join now!
* To learn more, use the FAQ section

FAQs

Yes! I am that confident my training content will help you hit your number you can cancel any time if I am wrong!

Absolutely. Most sellers self-fund their membership but if your company gives you a training budget you can use it on your membership and get a receipt each month.

Imagine having every step of the sales process laid out for you to follow. Courses cover prospecting, discovery, demo, multi-threading, business case, negotiation & closing and MEDDPICC. There is roughly 400+ lessons across all courses. Want more information? Fill out a contact form.

Once a month we will meet virtually, build you a personalised coaching plan to help you increase sales performance. I’ll help hold you accountable to executing the plan we make and review how things are going during our next session.

If you’re an Advanced or Elite member I run a live training call each week with members. The topics change each week from prospecting through to closing and more.

If you’re an Elite member I run a live training call each week with all Elite members to help you learn and implement MEDDPICC into your sales process.

Struggling with something in the sales process and just need to get quick feedback? You’ll have my number to call me or drop me a voice note on WhatsApp.

Yes. After you complete each course you will get a certificate which you can easily add to your LinkedIn profile.

Yes. We have lot’s of sales teams accessing the courses and other membership extras. Fill in a contact form or click the “Train my Team” button on this page to learn more.

I will reach out to get you up and running on the training platform, community and weekly call invites. If you sign up for an Elite membership I will also get you set-up with your personalised coaching hub and get the first session booked in.

Sales Training you can trust!

I've spent over 10 years in sales and can back up my bold claims!