/ Prospecting Playbook

Prospecting Playbook

£125.00

Get my 186 prospecting playbook I’ve used throughout my career to book 1,000+ meetings.

Whats included

Stop Operating Blind:
  • How to calculate how to hit target
  • Critical metrics to track for success
  The Who & The What: The Who
  • Video - Building your ICP and what to include/think about
  • A lead source 99% of reps forget about
  • Video - How to build your Persona Matrix for killer messaging (one of the most importants elements of outbound)
The What
  • Video - 4 questions to answer that form powerful messaging
  The Daily 5
  • Video + Google Doc - how to easily research prospects with examples
  • This is a game changer for scaling personalised outreach
  Finding Leads:
  • Video - Secret hack that's booked me over 100 meetings
  • Video - Sales Navigator tips
  Getting Organised:
  • What a high performing reps calendar looks like
  My Master Outbound Sequence:
  • The exact steps (with email templates, scripts etc)
  My Tech Stack:
  • Which sales tools do I use
  Cold Call Playbook:
  • The biggest problem reps have with cold calling
  • Key sections of a cold call broken down
  • A copy of my cold call script that's seen a 91% conversion rate
  • Video - Talking through the script
  • 3 cold call openers (permission, research and humour based openers)
  • Voicemail strategy that actually works (2x scripts)
  • Elite cold call checklist
  • Objection handling bible + tips
  • What metrics to track
  • How to review your calls to identify areas for improvement
  Cold Email Playbook:
  • The biggest problem reps have with cold email
  • A framework I’ve used for years that just works
  • Video - 3x3 pain model that hits differently
  • Video - Templates you’ve never seen before with proof they work
  • Elite cold email checklist
  • 15+ CTAs
  • 7 email templates + training for the master outbound sequence
Templates for:
  • 1x Inbound demos
  • 2x webinar templates
  • 2x eBook templates
  • 1x template for when people say send me an email on cold calls
  • 2x template for when people say call me back in 6 months on cold calls
  LinkedIn Playbook:
  • The biggest problem reps have with LinkedIn
  • What happens when you provide value
  • How to send a connection request to get people to accept
  • What to do once they accept your invite
  • Your LinkedIn profile
  • Using the search bar
  • LinkedIn voice notes best practices
  Other Strategies:
  • How to use video + best practices
  • How to use direct mail to land meetings
  • LinkedIn voice notes best practices
  Bonus Content:
  • Steal my Not Now sequence with steps and templates
  • Steal my closed lost sequence with templates
  • Why you need my I’m Interested sequence
  • Preventing no shows strategy with templates
  • No show strategy with sequence + template
  • Video prospecting checklist
  • End of day checklist
  • 3x3 method (HUGE time saver)
  • 38 additional prospecting tips